Making Connections: Here at PSTI, we’ve called both for better location-based and social reading services. Why not combine the two? Check-ins should announce more than a pizza purchase, and social reading should connect people in real life instead of just online. No matter the setting, it’s second nature to strike up a conversation with someone you spot engrossed in one your favorite reads. It just doesn’t have the same effect when you say to the person at the next cafe table, “Hey, it looks like we have the same taste in mass market silicon-based e-readers. What are the chances of that?”
Citation: Andrew Magliozzi and Nathaniel Levy
