Dear Facebook,
I was going to the flower shop the other day to get a rose for my significant other. Wondering if there was a better way for the local flower shop to market their product.
In targeted advertising is there an ability to create an ad for (in this case ordering flowers) that can show up as an ad or sponsored story only for people who 1) have an upcoming anniversary? 2) the person they are listed in a relationship with has an upcoming birthday?
Such targeted marketing could be highly valuable to florists or local jewelers along with the nations chains i.e. 1800flowers.com.
Facebook has been much maligned for serving ads that seem almost invasive into people’s personal lives. Rather than hope for an algorithm to solve our problems, what we really need is a better way to help one another.
For example, group gifting sites are one step toward helping one another get that perfect present for family and friends without having to bear the entire cost ourselves.
Facebook can help, but we can’t rely on it entirely.